Enterprise experimentation platform vs. simple A/B testing
Optimizely is a powerful enterprise experimentation platform designed for large organizations with dedicated experimentation teams. It offers advanced features like multivariate testing, personalization, and detailed analytics. However, this power comes at a significant cost — both in price and complexity.
Why choose runab over Optimizely
Unlimited visitors — always
While Optimizely charges per Monthly Tracked User, runab has unlimited visitors on every plan. Your growth should never cost more.
Start in 2 minutes, not 2 months
Optimizely requires implementation planning, training, and often professional services. With runab, add one script and start testing.
From $0 to $29/mo, not $36k+/year
runab is designed for builders who want to ship fast. Our Pro plan costs what Optimizely charges per day.
Feature comparison
Optimizely limitations
- Expensive — prohibitive for startups and small teams
- Complex setup requiring dedicated resources
- Charges per visitor (MTU-based pricing)
- Overkill for simple A/B tests
- Long sales cycles and contracts
Pricing comparison
runab pricing
Free tier includes unlimited visitors. Pro is $29/month max with unlimited everything.
Optimizely pricing
Web Experimentation starts at ~$36k/year. Adding personalization, CMS, or commerce can push contracts to $100k-$200k+ annually.
The honest take
Choose runab if:
You want to test an idea, get an answer, and ship. No enterprise contracts, no traffic pricing, no complexity.
Choose Optimizely if:
Large enterprises with dedicated experimentation teams, complex multi-variant tests, and budget for premium tools.
Choose Optimizely if you're an enterprise with a dedicated experimentation team and budget. Choose runab if you want to test an idea, get an answer, and ship.
Ready to try the simpler way?
Free forever with unlimited visitors. Start testing in under 2 minutes.