Full CRO suite vs. focused A/B testing
VWO is a comprehensive Conversion Rate Optimization platform that includes A/B testing, heatmaps, session recordings, surveys, and more. It's designed for marketing teams who want an all-in-one solution. The downside? You pay for features you might never use.
Why choose runab over VWO
Pay for tests, not traffic
VWO charges per visitor. At 100k monthly visitors, you're looking at $700+/month. runab? Still $29/month max.
No feature bloat
VWO bundles heatmaps, recordings, and surveys. If you just want A/B testing, you're paying for tools you won't use.
1.2kb vs 200kb+
VWO's full suite adds significant weight to your pages. runab's SDK is 1.2kb — invisible to your users.
Feature comparison
VWO limitations
- Expensive for high-traffic sites
- MTU-based pricing penalizes growth
- Bundled features you may not need
- Can feel bloated for simple tests
- Visual editor can add page weight
Pricing comparison
runab pricing
Free tier includes unlimited visitors. Pro is $29/month max with unlimited everything.
VWO pricing
Growth plan is $228/mo, Pro is $547/mo, Enterprise is $1,265/mo. Each module (Testing, Insights, Personalize) priced separately.
The honest take
Choose runab if:
You want to test an idea, get an answer, and ship. No enterprise contracts, no traffic pricing, no complexity.
Choose VWO if:
Marketing teams who want heatmaps, session recordings, and A/B testing in one platform and don't mind paying for all features.
Choose VWO if you need heatmaps, recordings, and surveys bundled together. Choose runab if you want focused A/B testing without the bloat.
Ready to try the simpler way?
Free forever with unlimited visitors. Start testing in under 2 minutes.