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Glossary
Conversion Rate
The percentage of users who complete a specific goal out of the total number of visitors.
What is Conversion Rate?
Conversion rate is the primary metric used in A/B testing. it is calculated by taking the number of users who completed a goal and dividing it by the total number of users who saw the page.
Conversion Rate = (Conversions / Total Visitors) × 100%
Examples of Conversions
- Ecommerce: Completing a purchase.
- SaaS: Signing up for a free trial.
- Lead Gen: Filling out a contact form.
- Content: Clicking a "Read More" button or subscribing to a newsletter.
Why It Matters
A/B testing isn't just about changing colors; it's about conversion rate optimization (CRO). Even a small 1% increase in conversion rate can lead to massive revenue growth over time.