Back to Glossary
Glossary
Split Testing
Often used interchangeably with A/B testing, but specifically refers to testing two different URLs.
A/B Testing vs Split Testing
While the terms are often used interchangeably, "Split Testing" sometimes refers specifically to Redirect Tests, where users are sent to two entirely different URLs (e.g., example.com/page-a vs example.com/page-b).
In contrast, "A/B Testing" often refers to changes made on the same URL using JavaScript (which is how runab typically works).