Glossary

Personalization

Creating unique experiences for individual users or specific segments.

What is Personalization?

Personalization goes beyond A/B testing by showing different content to different users based on what you know about them.

For example, an ecommerce site might show winter coats to users in London and swimsuits to users in Sydney at the same time.

A/B testing is about finding the best version for everyone. Personalization is about finding the best version for *this* person.

runab shows you these metrics for every A/B test you run.